Price observed . Amazon shows the live price.
Amazon lists it at $2699.99, 19% off. That figure is Amazon's, not a price we have recorded.
Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
The Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit was $2198 when we checked it on 2026-08-10. It has not moved from that price across 9 checks since 2026-06-24.
The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.
Editor's note
This is the do-everything full-frame body, and the 28-70mm kit gets you shooting day one. If you cannot decide between a photo or video camera, this is the answer.
Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit price history
9 weekly checks of our own, from 2026-06-24 to 2026-08-10. Plus 1 monthly point from 2026-06-01, dated before 2026-06-24, bought from a commercial price-history API rather than checked by us. How our price tracking works
$2198.00 at all 10 observations we hold, Jun 1 to Aug 10, 2026.
9 weekly checks of ours1 monthly point dated before 2026-06-24, bought from a commercial price-history API
Every observation (10)
| Date | Price | Source |
|---|---|---|
| Jun 1, 2026 | $2198.00 | Monthly backfill |
| Jun 24, 2026 | $2198.00 | Weekly check |
| Jun 25, 2026 | $2198.00 | Weekly check |
| Jun 29, 2026 | $2198.00 | Weekly check |
| Jul 6, 2026 | $2198.00 | Weekly check |
| Jul 13, 2026 | $2198.00 | Weekly check |
| Jul 20, 2026 | $2198.00 | Weekly check |
| Jul 27, 2026 | $2198.00 | Weekly check |
| Aug 3, 2026 | $2198.00 | Weekly check |
| Aug 10, 2026 | $2198.00 | Weekly check |
About this item
- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile
Details
- Compatible Mountings
- Sony E
- Photo Sensor Resolution
- 33 mp
- Form Factor
- Mirrorless
- Effective Still Resolution
- 33 pixels
- Special Feature
- 759-Pt. Fast Hybrid AF, Real-time Eye AF; Focus Breathing Compensation; Active Mode
- Color
- Black
- Item Weight
- 955 g
Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit: common questions
Is the Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit worth it?
This is the do-everything full-frame body, and the 28-70mm kit gets you shooting day one. If you cannot decide between a photo or video camera, this is the answer. Its Amazon listing shows 4.6 out of 5 stars across 455 ratings, which is the retailer's figure and not our verdict.
How much does the Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit cost?
The Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit was $2198 when we checked it on 2026-08-10. Amazon lists it at $2699.99, a price we have never recorded ourselves. Prices change often, so the live retailer link carries the current number.
Is now a good time to buy the Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit?
We have checked the Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit 9 times since 2026-06-24 and the price has not moved from $2198. Our record shows no drop and no rise.
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$2198.00 observed
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