Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
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The Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit was $2198 when we checked it on 2026-10-12. That is the median of the 17 prices we have recorded for it.
The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.
Editor's note
This is the do-everything full-frame body, and the 28-70mm kit gets you shooting day one. If you cannot decide between a photo or video camera, this is the answer.
Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit price history
17 weekly checks of our own, from 2026-06-24 to 2026-10-12. Plus 1 monthly point from 2026-06-01, dated before 2026-06-24, bought from a commercial price-history API rather than checked by us. How our price tracking works
Lowest
$1978.99
Oct 5, 2026
Typical
$2198.00
median of 17 weekly checks
Highest
$2198.00
Jun 1, 2026 (backfill)
Latest
$2198.00
checked Oct 12, 2026
17 weekly checks of ours1 monthly point dated before 2026-06-24, bought from a commercial price-history API
Newegg, 50 daily checks, latest $1910.99 on Oct 13, 2026Amazon
Typical price is the median of the 17 weekly checks we have taken, not the manufacturer list price. Every discount figure on this site is measured against it.
Every observation (18)
| Date | Price | Source |
|---|---|---|
| Jun 1, 2026 | $2198.00 | Monthly backfill |
| Jun 24, 2026 | $2198.00 | Weekly check |
| Jun 25, 2026 | $2198.00 | Weekly check |
| Jun 29, 2026 | $2198.00 | Weekly check |
| Jul 6, 2026 | $2198.00 | Weekly check |
| Jul 13, 2026 | $2198.00 | Weekly check |
| Jul 20, 2026 | $2198.00 | Weekly check |
| Jul 27, 2026 | $2198.00 | Weekly check |
| Aug 3, 2026 | $2198.00 | Weekly check |
| Aug 10, 2026 | $2198.00 | Weekly check |
| Aug 17, 2026 | $2198.00 | Weekly check |
| Aug 24, 2026 | $2198.00 | Weekly check |
| Aug 31, 2026 | $2198.00 | Weekly check |
| Sep 7, 2026 | $2198.00 | Weekly check |
| Sep 21, 2026 | $2148.00 | Weekly check |
| Oct 1, 2026 | $2198.00 | Weekly check |
| Oct 5, 2026 | $1978.99 | Weekly check |
| Oct 12, 2026 | $2198.00 | Weekly check |
About this item
- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile
Details
- Compatible Mountings
- Sony E
- Photo Sensor Resolution
- 33 mp
- Form Factor
- Mirrorless
- Effective Still Resolution
- 33 pixels
- Special Feature
- 759-Pt. Fast Hybrid AF, Real-time Eye AF; Focus Breathing Compensation; Active Mode
- Color
- Black
- Item Weight
- 955 g
Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit: common questions
Is the Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit worth it?
This is the do-everything full-frame body, and the 28-70mm kit gets you shooting day one. If you cannot decide between a photo or video camera, this is the answer. Its Amazon listing shows 4.6 out of 5 stars across 452 ratings, which is the retailer's figure and not our verdict.
How much does the Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit cost?
The Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit was $2198 when we checked it on 2026-10-12. Prices change often, so the live retailer link carries the current number.
Is now a good time to buy the Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit?
At $2198 the Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit is near the median of the 17 prices we have recorded for it. The lowest we have seen is $1978.99 on 2026-10-05, so waiting for a repeat of that would save roughly $219.01.
What is the lowest price the Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit has been?
The lowest price on our record for the Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit is $1978.99 on 2026-10-05, and the highest is $2198 on 2026-06-01 (backfill). That record is 17 weekly checks we took ourselves plus 1 monthly point dated before 2026-06-24, which came from a commercial price-history API rather than from us.
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$2198.00 observed
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