Start with magnification and objective size, written as numbers like 8x25, where the first number is how much closer the image appears and the second is the lens diameter that gathers light. A bigger objective generally means a brighter image, especially in low light, but it also usually means a bulkier, heavier pair to carry.
Match that spec to the actual use case. Travel and concerts reward compact, lightweight bodies you barely notice in a bag, while birding and hiking benefit far more from weather sealing than from an extra unit of magnification. For kids, look for focus-free designs and a breakaway strap rather than raw power, since a toddler cannot manage a focus wheel and does not need distance reach anyway.
Multicoated lenses matter for brightness and color accuracy, so prioritize that spec as you move up in price rather than chasing magnification alone. Finally, decide whether waterproof and fogproof protection, usually nitrogen-filled and O-ring sealed, is worth the premium for the conditions you actually use them in. If you are strictly indoors or at events, you can skip it and save money.