First, match the powder to your goal, because these three answer completely different questions. A weight gainer packs hundreds of extra calories and carbs specifically to help you grow, while a whey isolate strips out fat and sugar to keep macros lean for recovery without derailing a cut. Using one where you need the other actively works against you.
Decide between plant-based and whey next. Hemp and other plant proteins suit dietary preferences, sensitivities, or anyone whose stomach does not agree with dairy, whereas whey isolate absorbs fast and tends to pack more protein per scoop with fewer calories. Check the protein and calorie count per serving against your actual daily targets, not just the price per tub.
Certifications like USDA organic, non-GMO, or kosher matter if clean labeling is a real priority, and are worth checking before you buy. Finally, weigh flavor and mixability honestly, because the best protein powder on paper is worthless if it clumps in water or tastes bad enough that the tub sits unused in the cabinet.